Consumer PR Specialist


About Paidy Inc.

Paidy was founded with the mission to create a world of “We remove the barriers, embrace simplicity”, offering its real-time monthly consolidated credit service all across Japan.

Paidy started Japan’s first instant post-pay credit service for e-commerce consumers in October 2014. Paidy requires no pre-registration or credit card to use; Paidy consumers purchase products online using only a mobile phone number and email address (verification is established through a four-digit code via SMS or voice pin-code) and settle a single monthly bill for all their purchases, either at a convenience store, by bank transfer or auto-debit. Paidy also supports multi-pay installments and subscriptions. There are currently over 4,000,000 Paidy accounts in use (Oct 2020). Paidy has proved a powerful means of persuading first-time buyers to transact online. Its proprietary models and machine learning

mean that transactions are underwritten in seconds, with guaranteed payment to merchants.

Paidy increases merchant revenues by reducing incomplete transactions, increasing conversion rates, boosting average order values, and facilitating easy repeat buying.

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Position Overview:


We're looking for a Consumer PR specialist to join our team. We are currently in a very exciting phase of growth as we prepare to boost our presence and momentum in Japan. We are on a mission to become a new value added shopping experience in Japan and we are looking for a bright and energetic professional to help develop and deliver our PR activities in order to further build our Paidy brand and business in Japan.

The Consumer PR Specialist reporting to Head of PR will help manage and execute consumer PR initiatives, closely working with the Marketing, Experience and Sales teams as well as the agencies.

In this role, we seek a PR professional who enjoys creating contents and engaging with our customers, followers and influencers. The preferred candidate must be a good communicator and able to multitask on several projects.


The key objectives of this role are to help shape and execute the Consumer PR activities Specifically; ● Support creation of communication strategies for specific initiatives ● Manage and execute consumer PR initiatives, closely working with Head of PR, Marketing and Experience as well as the agencies ● Provide engaging text for Consumer PR efforts and work with internal resources/agencies for developing images or video contents ● Liaise with Sales/Relationship Managers to stay up-to-date on new merchant launches, campaigns, major news that can be used in Consumer or Corporate PR efforts ● Partner with Risk & Analytics team to lead Data-driven PR ● Build relationships with customers, prospects, industry professionals, journalists and influencers ● Help manage our official blog (content calendar, creation in collaboration with the copywriter) ● Manage day-to-day work ● Stay up-to-date with digital technology and consumer trends

Skills and Requirements:


To apply for this role, you'll need to have the passion and enthusiasm to get stuck into projects to deliver great business results. And you'll have an entrepreneurial approach and creative spark which you can bring to the Paidy brand.

  • Exceptional oral and written communications skills in Japanese
  • Minimum 3 years of experience in Consumer PR at a PR agency
  • A ‘people person’, who is engaging and wants to engage with our customers, followers and influencers
  • Motivated self-starter
  • Knowledge of online marketing and marketing channels
  • Attention to detail and ability to multitask
  • Experience working with influencers and creators for content production is a big plus
  • Experience in managing content calendar and creation on social media is a plus