Paidy brand guidelines
Logo, banner, and referral instructions for Paidy.
*If you would like to mention Paidy in a press release or on social media, etc., please contact merchant.solution@paidy.com
Paidy logo
The Paidy logo gives customers a sense of security and trust when shopping at a store for the first time, helping to make online payments easier. The logo is only effective when displayed correctly, so be sure to follow these guidelines when displaying the Paidy logo.
Use of the Paidy logo is limited to our ecommerce business partners and merchants who have integrated Paidy at their online stores.
*If you wish to use the Paidy logo, please contact merchant.solution@paidy.com
Logo and colors
Logo file download
The recommended width for the Paidy logo on the web is 100px - 300px.
- Paidy logo (color)
- Paidy logo (white)
Clear space
For maximum impact and clarity, make sure the Paidy logo has sufficient clear space around it that is free of graphics, text, and other visual elements.
The minimum clear space is defined as the height as "a" of the Paidy logo. To maximize visual effectiveness, the minimum clear space should be applied on all sides of the Paidy logo.
Minimum sizes
Please observe the following minimum size guidelines to ensure our logo is clear and legible.
Width 57px
Width 20mm
Correct use of logo
The color version of the Paidy logo can only be used on white backgrounds or on backgrounds with a color luminosity of 80% or more. In all other cases, please use the white version of the Paidy logo.
In order to maintain the integrity of the Paidy brand, do not change the shape, orientation, or color of the logo. Make sure you also have a sufficient contrast to visually separate the logo and the background. No element can be placed around the logo to prevent readability.
Below are examples of improper use.
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Do not transform it (long body, flat body, italics) -
Do not change the symmetry -
Do not change the orientation -
Do not use a drop shadow -
Do not change the colors or transparency -
Do not use a gradient effect -
Do not decorate it or the clear space around it -
Do not use a border -
Do not use outline notation -
Do not surround it with a frame -
Do not use more than one logo at a time -
Do not use use a partial logo, where part of it is hidden or missing -
Do not use in text -
Do not use a pattern -
Do not place it on a busy background with photos ＆ patterns -
Do not place it on a background with luminosity less than 80%
Using Paidy in text
Referring to Paidy, the company (legal entity)
When referring to Paidy the company, use “株式会社Paidy” (Japan) or “Paidy Inc.” (International).
Correct notation
Incorrect notation
Referring to the Paidy brand & services
When referring to our brand and services, use “ペイディ” (Japan) or “Paidy” (International).
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Correct notation
-
International only
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Incorrect notation
Referring to Paidy Checkout
When referring to our payment checkout, use “あと払い（ペイディ）”.
-
Correct notation
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Incorrect notation
Payment selection page
Use the following banner images and explanatory text at your payment selection page.
Example 1
- 事前登録不要、クレジットカード登録不要。
- メールアドレスと携帯電話番号だけで、今すぐ購入可能。
- お支払いは翌月27日までに、コンビニ払い・銀行振込・口座振替で。
- 1か月に何度購入しても、お支払いは翌月まとめて1回でOK。
さらに、ペイディアプリから本人確認をすると、分割手数料無料*の3回あと払い**、ご利用可能額の確認、使い過ぎを防止する予算設定など、便利な機能がご利用いただけます。
*口座振替・銀行振込のみ無料
**1回のご利用金額が3,000円以上の場合のみ利用可能
Example 2 ‐ Logo only
- Paidy logo (color)
Width 57px
Paidy Checkout banners
Paidy Checkout banners create a sense of security and trust for customers who are new to Paidy or visiting a store for the first time, helping to make online payments easier. Banners are only effective when displayed correctly, so be sure to follow these guidelines when displaying a checkout banner.
Use of the checkout banners is limited to our ecommerce business partners and merchants who have integrated Paidy at their online stores.
*If you wish to use a checkout banner in a way that does not adhere to these guidelines, please contact merchant.solution@paidy.com
Common checkout banners for all devices
320 x 100 px banner
- Image URL
- Size x3
240 x 150 px banner
- Image URL
- Size x3
336 x 280 px banner
- Image URL
- Size x3
PC only banner | 728 x 90 px
- Image URL
- Size x3
Mobile-only banner | 300 x 50 px
- Image URL
- Size x3
Paidy introduction page
Use the following description anywhere you provide details about your payment methods, such as a payment method summary page.
あと払い（ペイディ）
- 事前登録不要、クレジットカード登録不要。
- メールアドレスと携帯電話番号だけで、今すぐ購入可能。
- お支払いは翌月27日までに、コンビニ払い・銀行振込・口座振替で。
- 1か月に何度購入しても、お支払いは翌月まとめて1回でOK。
【ご利用の流れ】
① お支払い方法で「あと払い（ペイディ）」を選択して、メールアドレスと携帯電話番号を入力。
② SMSで送信される4桁の認証コードを入力して、購入を完了する。
③ 翌月1日〜5日の間に、ご請求金額のお知らせがメールやSMSで届く。
④ 翌月27日までに、コンビニ払い・銀行振込・口座振替でお支払いください。
※口座振替をご利用の場合は、購入完了後に、ペイディアプリまたはウェブ版のMyPaidyから銀行口座をご登録ください。
【手数料について】
口座振替:：無料
銀行振込：金融機関により振込手数料が異なります
コンビニ払い：最大390円（税込）
【本人確認について】
ペイディアプリから本人確認をすると、分割手数料無料*の3回あと払い**、ご利用可能額の確認、使い過ぎを防止する予算設定など、便利な機能がご利用いただけます。
ペイディアプリのダウンロードはこちら
App Store: https://apps.apple.com/jp/app/paidy/id1220373112
Google Play ストア: https://play.google.com/store/apps/details?id=com.paidy.paidy
*口座振替・銀行振込のみ無料
**1回のご利用金額が3,000円以上の場合のみ利用可能
Paidy landing page
The landing page provides useful information for your customers on the benefits of Paidy and how to use it. Please provide links to it from relevant places in your website, like your checkout (payment selection), shopping guide, etc.
Embed URL
Use an iframe tag to embed the following URL at your site. Updates will be automatically reflected at your site.
Download assets
Download the Paidy landing page in HTML format and install the package in your site.
Direct link
If you cannot use either of the above methods, please provide a direct link to the Paidy landing page.
https://paidy.com/landing/
Promotional banners
Promotional banners convey the benefits of Paidy to customers, preventing abandoned carts and encouraging purchases. Placing promotional banners at the stage prior to the payment screen (top page, product page, etc.) can be expected to have a significant effect. Banners are only effective when displayed correctly, so be sure to follow these guidelines when displaying a promotional banner.
*If you wish to use a promotional banner in a way that does not adhere to these guidelines, please contact merchant.solution@paidy.com
General Paidy banners | 800 x 800 px
Use these banners to introduce new customers to Paidy; the banners promote Paidy as a simple way to shop with only a phone. They will help drive potential purchases from non-credit card owners and accelerate new user acquisition.
Version 1 (left):
- Image URL
- Size x3
Version 2 (right):
- Image URL
- Size x3
Paidy 3-Pay banners | 1200 x 628 px
Use these banners to introduce consumers to 3-Pay, Paidy’s interest-free installment service. They will help drive purchases for higher-priced products that consumers may not be able to afford as a single payment.
These banners should link to the 3-Pay landing page: https://paidy.com/landing/plus_3pay/
Version 1 (left):
- Image URL
- Size x2
Version 2 (right):
- Image URL
- Size x2