Paidy brand guidelines

Let your customers know they can use Paidy at your online store! These guidelines will help you get started using Paidy's brand, logos, and banners. If you have questions or want to use any of our brand features in a manner that does not adhere to these guidelines, please contact us at marketing@paidy.com


  Paidy logo

The Paidy logo generates a sense of security and trust for consumers, and using it will help attract new customers to your site. To protect the Paidy name and leverage its value, it is important to use the Paidy logo accurately and consistently as outlined in these brand guidelines.

Use of the Paidy logo is limited to our ecommerce business partners and merchants who have integrated Paidy at their online stores. Please contact marketing@paidy.com if you are not in either category, but would like to use our logo.


Logo and colors

Paidy Logo
Paidy Colors

Logo file download

The recommended width for the Paidy logo on the web is 100px - 300px.


Clear space

For maximum impact and clarity, make sure the Paidy logo has sufficient clear space around it that is free of graphics, text, and other visual elements.

The minimum clear space is defined as the height as "a" of the Paidy logo. To maximize visual effectiveness, the minimum clear space should be applied on all sides of the Paidy logo.

clear space image

Minimum sizes

Please observe the following minimum size guidelines to ensure our logo is clear and legible.

Web Paidy Logo Width 57px
Print Paidy Logo Width 20mm

Correct use of logo

The color version of the Paidy logo can only be used on white backgrounds or on backgrounds with a color luminosity of 80% or more. In all other cases, please use the white version of the Paidy logo.

Color Paidy Logo
Color Paidy Logo
White Paidy Logo

In order to maintain the integrity of the Paidy brand, do not change the shape, orientation, or color of the logo. Make sure you also have a sufficient contrast to visually separate the logo and the background. No element can be placed around the logo to prevent readability.

Below are examples of improper use.

  • Paidy Logo NG Transformation
    Do not transform it (long body, flat body, italics)
  • Paidy Logo NG Balance
    Do not change the symmetry
  • Paidy Logo NG Angle
    Do not change the orientation
  • Paidy Logo NG Shadow
    Do not use a drop shadow
  • Paidy Logo NG Color Transparency
    Do not change the colors or transparency
  • Paidy Logo NG Gradient
    Do not use a gradient effect
  • Paidy Logo NG Decorate
    Do not decorate it or the clear space around it
  • Paidy Logo NG Border
    Do not use a border
  • Paidy Logo NG Outline
    Do not use outline notation
  • Paidy Logo NG Frame
    Do not surround it with a frame
  • Paidy Logo NG Multiple use
    Do not use more than one logo at a time
  • Paidy Logo NG Partial logo
    Do not use use a partial logo, where part of it is hidden or missing
  • Paidy Logo NG Text
    Do not use in text
  • Paidy Logo NG Pattern
    Do not use a pattern
  • Paidy Logo NG Background
    Do not place it on a busy background with photos & patterns
  • Paidy Logo NG 背景カラー
    Do not place it on a background with luminosity less than 80%

  Using Paidy in text

Referring to Paidy, the company (legal entity)

When referring to Paidy the company, use “株式会社Paidy” (Japan) or “Paidy Inc.” (International).

  •   Correct notation
         
  •   Incorrect notation
       

Referring to the Paidy brand & services

When referring to our brand and services, use “ペイディ” (Japan) or “Paidy” (International).

  •   Correct notation
           
  •  
       
  •   International only
       
  •   Incorrect notation
         
  •  
         

Referring to Paidy Checkout

When referring to our payment checkout, use “あと払い(ペイディ)”.

  •   Correct notation
       
  •   Incorrect notation
         
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  •  
     

  Payment selection page

Use the following banner images and explanatory text at your payment selection page.

Example 1

  • 事前登録不要、クレジットカード登録不要。
  • メールアドレスと携帯電話番号だけで、今すぐ購入可能。
  • お支払いは翌月10日までに、コンビニ払い・銀行振込・口座振替で。
  • 1か月に何度購入しても、お支払いは翌月まとめて1回でOK。

さらに、ペイディアプリから本人確認をすると、分割手数料無料*の3回あと払い**、ご利用可能額の確認、使い過ぎを防止する予算設定など、便利な機能がご利用いただけます。

*口座振替・銀行振込のみ無料
**1回のご利用金額が3,000円以上の場合のみ利用可能

Example 2 ‐ Logo only

Minimum size Width 57px

Paidy Checkout banners

Paidy banners generate a sense of security and trust, especially for new consumers. Using them will help persuade customers to buy from you, so it is important to use them accurately and consistently, as outlined in these brand guidelines.

Use of the Paidy banners is limited to our ecommerce business partners and merchants who have integrated Paidy at their online stores. Please contact marketing@paidy.com if you are not in either category, but would like to obtain permission to use a banner.

Common checkout banners for all devices

320 x 100 px banner

240 x 150 px banner

336 x 280 px banner

PC only banner | 728 x 90 px

Mobile-only banner | 300 x 50 px


  Paidy introduction page

Use the following description anywhere you provide details about your payment methods, such as a payment method summary page.

あと払い(ペイディ)

  • 事前登録不要、クレジットカード登録不要。
  • メールアドレスと携帯電話番号だけで、今すぐ購入可能。
  • お支払いは翌月10日までに、コンビニ払い・銀行振込・口座振替で。
  • 1か月に何度購入しても、お支払いは翌月まとめて1回でOK。

【ご利用の流れ】
① お支払い方法で「あと払い(ペイディ)」を選択して、メールアドレスと携帯電話番号を入力。
② SMSで送信される4桁の認証コードを入力して、購入を完了する。
③ 翌月1日〜3日の間に、ご請求金額のお知らせがメールやSMSで届く。
④ 翌月10日までに、コンビニ払い・銀行振込・口座振替でお支払いください。

※口座振替をご利用の場合は、購入完了後に、ペイディアプリまたはウェブ版のMyPaidyから銀行口座をご登録ください。

【手数料について】
口座振替::無料
銀行振込:金融機関により振込手数料が異なります
コンビニ払い:最大390円(税込)

【本人確認について】
ペイディアプリから本人確認をすると、分割手数料無料*の3回あと払い**、ご利用可能額の確認、使い過ぎを防止する予算設定など、便利な機能がご利用いただけます。

ペイディアプリのダウンロードはこちら
App Store: https://apps.apple.com/jp/app/paidy/id1220373112
Google Play ストア: https://play.google.com/store/apps/details?id=com.paidy.paidy

*口座振替・銀行振込のみ無料
**1回のご利用金額が3,000円以上の場合のみ利用可能


  Paidy landing page

The landing page provides useful information for your customers on the benefits of Paidy and how to use it. Please provide links to it from relevant places in your website, like your checkout (payment selection), shopping guide, etc.

Embed URL

Use an iframe tag to embed the following URL at your site. Updates will be automatically reflected at your site.

https://paidy.com/landing/

Download assets

Download the Paidy landing page in HTML format and install the package in your site.

Download ZIP file | 4.2mb

Direct link

If you cannot use either of the above methods, please provide a direct link to the Paidy landing page.
https://paidy.com/landing/


  Promotional banners

General Paidy banners | 800 x 800 px

Use these banners to introduce new consumers to Paidy; the banners promote Paidy as a simple way to shop without a credit card at hand. They will help drive potential purchases from non-credit card owners and accelerate new user acquisition.

 

Version 1 (left):

Version 2 (right):

Paidy 3-Pay banners | 1200 x 628 px

Use these banners to introduce consumers to 3-Pay, Paidy’s interest-free installment service. They will help drive purchases for higher-priced products that consumers may not be able to afford as a single payment.

These banners should link to the 3-Pay landing page: https://paidy.com/landing/plus_3pay/

 

Version 1 (left):

Version 2 (right):